Client: Constitution Education Fund - Australia
Location: Sydney, NSW
Scope: Brand identity and implementation program
Budget: Delivered within budget $10,000.00
Timeline: Delivered on time: November 2009 to February 2010
Team: Mike Heine, Steve Jones and Kim Beckers.
In 2009, HeineJones designed a brand identity for Constitution Education Fund - Australia (CEFA). The Brand identity program also included the design of a campaign naming and identity for AusCivics. The subsequent implementation program was delivered on time and within budget
CEFA is an independent, non-partisan and non-profit organisation committed to increasing public understanding and appreciation of the Australian Constitution. Ausgrid, the campaign launched by CEFA was a national campaign particularly directed to youth and students, but also with a broad aim to inform and engage every Australian on their choice to value the importance of the Australian Constitution, Australian democracy and the Australian way of life.
The CEFA brand identity is authoritative and earnest. It's purpose was to command attention and provide assurance to potential benefactors and supporters. The AusCivics campaign was aimed at a younger market and used Australian motifs and colour to communicate in a positive and vibrant way. It included developing a visual language for the AusCivics Film Festival 2011, a celebration the Australian way and part of a national education project under the patronage of the Governor-General of the Commonwealth of Australia.